Made in Africa: Oliberté Footwear provides jobs to the continent in lieu of charity
For GOOD, I profile Oliberté Footwear and its Made in Africa manufacturing model:
‘Why or how could anyone want to make shoes in a place full of so much poverty and corruption?’
That’s the question many people asked Canadian Tal Dehtiar when he founded Oliberté Footwear, the first company to make premium shoes in Africa using African materials and explicitly linking shoes sold by Western retailers to job creation on the continent. Dehtiar started the Toronto-based company in 2009, and sales increased from a mere 200 pairs initially to 10,000 in 2011. He projects sales of between 20,000 and 25,000 this year.
“At Oliberté, we believe Africa can compete on a global scale,” he says, “but it needs a chance. It doesn’t need handouts or a hand up. It needs people to start shaking hands and companies to start making deals to work in these countries.”
Read the entire thing here.
Photo courtesy of Oliberté